My Metallica Collection
Concert fliers, advertisements & handbills:
Metallica concerts were promoted and advertised in all shapes and sizes. Ron McGovney & Lars Ulrich drew up many of the early show fliers, using the Metallica logo that James Hetfield had designed. Later on the clubs did most of the promoting. Once Metallica was signed by Megaforce Records, the band no longer had to handle their own promoting. The original concert fliers below are from 1982 through 1986. I have many other photocopies of early Metallica concert fliers as well.